Mac cosmetics has a range of products that are highly purchased all around the world. Mac cosmetics products range from skin care to nail polish to fragrances but receiving the greatest amounts of product and profit from there makeup collection full of unique and vibrant tones of color in lipstick, Lipglass, eyeshadows, and blushers.
Mac cosmetics market targets women who are young adults. The range of age goes from about 18 to 25. Mac markets to this type of women because she's into the youthful and right colors that stand out within the brand among others brands who are catered to older women. In addition to the bright vibrant colors used to attracts young females the prices of the merchandise is affordable for the common women within that age range. If the women is in college and has a part time job or just fully working on minimum wage she is likely able to purchase multiple Mac products. Maccosmtic price ranges from 10 up to 60 dollars for there products. Mac also targets young women simply because there tech savvy which means there hip to the latest trends and are aware of the hottest celebs that's occassionally pair up with Mac to create limited edition collections. Lady Gaga a huge pop star had a huge collection with Mac containing a liner but huger then that was her beautiful soft bubble gum pink lipstick and Lipglass. This product was huge on the market and plastered all over soca
il medias as a beautiful unique color.
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