Ch 17- Personal Selling and Sales Management

Mac cosmetics is very huge on personal selling and that is the method used to keep the company in business. Because Mac cosmetics is a makeup company it is very necessary to have face to face conversations with customers to ensure a positive outcome of sales  and also ensuring the customer  return to the store to repurchase the item or even purchase something else. The only other method that could be  used would be online purchasing which would be a very bad idea if you are not sure what you want. When you enter the Mac store the are samples of every product from the perfumes to the nail polish to the lipsticks and even foundations. There are also sales associates ready to help you as soon as you walk in which is always great.