Tuesday, March 17, 2015
Ch 1- History and mission statement
Mac cosmetics was founded in Toronto Canada in the year of 1984. Mac cosmetics was created by Frank Toskan and Frank Angelo. Frank Toskan was a salon owner while Frank Angelo was a photographer and makeup artist. The idea came about through brainstorming due to the lack of vibrant colors to photograph when it came to makeup. Toskan and Angelo wanted to create a professional makeup line that could also be used for personal reasons that was both vibrant and full of life. Mac cosmetics were first sold only to other makeup artist, models and slowly then moved up to stylist and editors. The cosmetic line then became bigger throughout the years and is now sold all over the world in department stores as well as Mac cosmetic stores.
Mission Statement:
All Races, All Sexes, All Ages” conceived to embrace all consumers
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