Ch 14- Marketing Channels and Retailing

I visited the Mac store In soho which is close to the village.  When I entered I automatically was greeted by a makeup artist who asked if I needed help. The Mac store was full of people and they still manage to get around to everyone walking in and asked if they needed assistance. The Mac store was very clean and smelled very good. The store had wood flooring with mirrors everywhere and black furniture all over the store with the signature logo plastered everywhere. They also had beautiful chandelier like lighting that looked beautiful but also had great lighting. The entrance door was also open which led natural lighting to come in. Whole makeup shopping lighting is extremely important to ensure that the colors you choose match your skin tone it just to make sure it the color you want. The front of the store had a large photo advertising Mac new Cinderella collection which I was advised to check out the products because they were limited edition and still available. I noticed that all products shown online were available in the store which was a plus. Lastly I notice the register was in the back so you were forced to walk through the entire store full of products. That was purposefully done to increase sales of there products because they had two sets of everything so if you missed it when you walked I'm you we're bound to see it when you were walking to the register. I myself ended up making a purchase of a new lipstick that I thought stood out. The costumer service was pretty good. All the makeup artist actually looked like professionals and not armatures which is very important because I wouldn't trust you to do my makeup if yours looks clownish. My over all experience in the Mac store was a successful and I would purchase from That store again. Being that Mac cosmetics is a chain store and I have visited multiple Mac stores and every time I have left satisfied.