Ch 7- Business Marketing

Overall Mac is an extremely successful makeup company all over the world. Mac started off as a small company used by its creators barely selling and now sells over 7 billion dollars in products; therefore they have come a long way as a company. All components of there company are well put together in terms of marketing. Mac creative process, communications, Products, Product sales, and services are a series of reason why Mac is a successful company. Mac values customers, clients, partners, and society overall and that reflects by how the company is ran and has maintained there positive reputations over the years. Mac advertising Methods are basic and they don't try very hard to get sales there products speak for themselves. Mac cosmetics is clearly a customer market. All these products are designed for the public. Mac is also a business to business relationships simply because they purchase components to create there products. Mac has alliances with most department stores such as Macys, Saks fifth ave, Bloomingdales and more

Chapter 11: Developing and Managing Products

Mac gets ideas from various areas and develops new products and Limited edition collection multiple times a year. During the Spring/Summer season fruity and bright lip colors and bold daring eyes are in style. Macs new collections fulfill that look many people go for. Macs Huggable Lipcolour is a series of 10 limited edition lip colors they vary from pigmented purples to  pale vibrant pink tones with a high shine that resembles a lip-gloss but the lasting power of a lip stain. Many women look for products like this simply because the warm weather messes up the formulas of regular lipsticks and macs them melt.

Mac also has a new line for eyes called Eyes on M.A.C this collection contains 4 palettes with 9 colors, 2 palettes with 15 colors, and  2 brushes. the palettes listed above range from purples to neural tones to create any type of look you desire. 



Mac also has a unique collection collaboration with  Philip Treacy
London’s leading couture hat designer. The inspiration was from his creations which Mac tried to duplicate this amazing work for the .

Ch 8- Segmenting and Targeting Markets

Macs segmenting and targeting markets are based on the products. The target market in general is for women between the ages of 18 to 25 no matter the race or color, however, each product line such as lipsticks verses nail polish would be targeted to different sorts of people within the target market range. Mac strategy for marketing lipstick is very different from marketing eyeliners. Normally within Mac's ads for new lipsticks they will use a bold eye within the same range of color or something Smokey to keep the concentration on the item they are trying to promote which would be lipstick in this case. Most of mac's ads promote multiple products at one time to persuade buyers to purchase all products in the collection to get the same flawless look. Many times they will promote lipstick with a lip

glasses with eye shadow and a loner in a single collection and all products will be sold out because the chain like affect there marketing strategy caused.

Ch 15- Marketing Communications

Mac cosmetics marketing communication is a series of things but mainly there competitive advantage and also the personal selling. Mac cosmetics uses celebrities as a way to gain customers and ensure sales of the products. That is a very smart technique because many women want to look like these celebrities and will do anything to get the job done even if that means buying tons of products that may or may not get the job done. Mac customer service is a huge area of marketing communications. In each Mac store or counter there are sales reps prepared to help you and gain some sense of who you are and use there skills in makeup artistry to make sure you leave satisfied

. It's the greatest feeling in the world purchasing something that you feel will make you feel beautiful and yet helps a person in need which is another strategy used to convince customers to purchase there products.

Ch 10- Product Concepts

Mac cosmetics has so many different products that just about any female walking into the store will most likely purchase something. Mac has lipstick, Blush. Eye shadow, eyeliner, mineralize makeup, skincare, nail polish, brushes, fragrance and much more. Mac's biggest assets is there customer service and the variety of products as well as there ads. These three aspects alone show the strong points of Mac cosmetics as a company and each product individually. I think Mac costumer service is phenomenal and not only for in store purchases but they listen to there costumes, for example a lot of customers noticed that the formula for some of Mac's lip glosses called Lip glasses had an extremely sticky formula which is not good. Sticky lip glosses mirror cheap and poorly made products. Mac then went on to improve the formula by putting out a new and improved line of lip glosses called mineralize gloss with many colors. As a costumer of Mac I can agree that the formula is way better and the product is less sticky. Also they do surveys every summer to bring back discontinued products that the costumes would like to purchase.
Mac cosmetics products speak for themselves. They are priced equivalently to drug store products but the quality is equivalent if not better then high end brands. Mac cosmetics caters to all races and all ages. They even have specialty collections from country to country to satisfy
the needs of women all over the world. In some countries where it is much hotter the formulas of the products change to help with the climate and even what is put in each product is based off the resources in the countries. Like in the Asian countries Mac has products organically made because they have the resources to create that and it helps with the Humid and extremely warm weather.

Ch 17- Personal Selling and Sales Management

Mac cosmetics is very huge on personal selling and that is the method used to keep the company in business. Because Mac cosmetics is a makeup company it is very necessary to have face to face conversations with customers to ensure a positive outcome of sales  and also ensuring the customer  return to the store to repurchase the item or even purchase something else. The only other method that could be  used would be online purchasing which would be a very bad idea if you are not sure what you want. When you enter the Mac store the are samples of every product from the perfumes to the nail polish to the lipsticks and even foundations. There are also sales associates ready to help you as soon as you walk in which is always great.

Ch 16- Advertising, Public Relationsand Sales promotion

Mac cosmetics is a well known makeup company is many parts of the world. Mac cosmetics uses basic advertising methods to promote and ensure sales of there products. Mac's most common advertising method is photo ads. These ads are plastered in the front glass of every Mac store and smaller versions of the same photos are up in front if Mac stations in department stores such as Bloomingdales, Macy's, and Saks Fifth Ave. Another common advertising method Mac uses are there products itself. Mac has a huge line of products that are permanently for sale which means people continuously but them all year round. I myself have a set of Mac products that I repurchase frequently. Because on both the website and in stores Mac had many new products advertised the fact that people regularly enter the store or the website boost sales of the new products. Since I have been a consumer of Mac cosmetics there has not been a single time where I have entered the website or store and they haven't been advertising the newest products. Mac also uses Magazine spreads and also celebrities to advertise there makeup products.

Publicly Mac cosmetics is viewed as a very great company for various reasons. Mac products are reasonably priced for the quality of the products. Mac products are not tested on animals which is a big thing for people these days. Mac also recycles the plastic casing there products come in. In addition to recycling they give free products for the customers who do participate in recycling which is really great. Mac cosmetics biggest reason for being publicly viewed positivity is there donations to HIV/Aids foundation from the sales of there Viva glam collection.