Ch 15- Marketing Communications

Mac cosmetics marketing communication is a series of things but mainly there competitive advantage and also the personal selling. Mac cosmetics uses celebrities as a way to gain customers and ensure sales of the products. That is a very smart technique because many women want to look like these celebrities and will do anything to get the job done even if that means buying tons of products that may or may not get the job done. Mac customer service is a huge area of marketing communications. In each Mac store or counter there are sales reps prepared to help you and gain some sense of who you are and use there skills in makeup artistry to make sure you leave satisfied

. It's the greatest feeling in the world purchasing something that you feel will make you feel beautiful and yet helps a person in need which is another strategy used to convince customers to purchase there products.