Chapter 11: Developing and Managing Products

Mac gets ideas from various areas and develops new products and Limited edition collection multiple times a year. During the Spring/Summer season fruity and bright lip colors and bold daring eyes are in style. Macs new collections fulfill that look many people go for. Macs Huggable Lipcolour is a series of 10 limited edition lip colors they vary from pigmented purples to  pale vibrant pink tones with a high shine that resembles a lip-gloss but the lasting power of a lip stain. Many women look for products like this simply because the warm weather messes up the formulas of regular lipsticks and macs them melt.

Mac also has a new line for eyes called Eyes on M.A.C this collection contains 4 palettes with 9 colors, 2 palettes with 15 colors, and  2 brushes. the palettes listed above range from purples to neural tones to create any type of look you desire. 



Mac also has a unique collection collaboration with  Philip Treacy
London’s leading couture hat designer. The inspiration was from his creations which Mac tried to duplicate this amazing work for the .