Overall Mac is an extremely successful makeup company all over the world. Mac started off as a small company used by its creators barely selling and now sells over 7 billion dollars in products; therefore they have come a long way as a company. All components of there company are well put together in terms of marketing. Mac creative process, communications, Products, Product sales, and services are a series of reason why Mac is a successful company. Mac values customers, clients, partners, and society overall and that reflects by how the company is ran and has maintained there positive reputations over the years. Mac advertising Methods are basic and they don't try very hard to get sales there products speak for themselves. Mac cosmetics is clearly a customer market. All these products are designed for the public. Mac is also a business to business relationships simply because they purchase components to create there products. Mac has alliances with most department stores such as Macys, Saks fifth ave, Bloomingdales and more
